JK Rowling's Pottermore Details Revealed: Harry Potter E-Books and More
Crucially, Rowling will sell the e-books through a proprietary platform, she revealed at a press conference this morning in the Victoria & Albert museum in London. Because of a shrewd arrangement with her publishers Bloomsbury and Scholastic (or possibly just a short-sighted one on the publishers’ side), Rowling retains the digital rights to the seven Harry Potter novels. Bloomsbury and Scholastic still have control of print publishing rights.
Until recently, reports have been speculating that the rights to sell the e-books would be worth as much as $160 million. By retaining the rights and selling them through her own platform, Rowling stands to make much more. She is not, however, completely turning her back on hands that fed her — her publishers around the world will get a cut of e-book sales and will no doubt benefit from the “halo effect” of an uplift in print sales.
In a further bold move, Rowling has opted to keep the e-books DRM-free, meaning that they are not locked into one device or platform. She is instead opting for digital watermarking that links the identify of the purchaser to the copy of the e-book. This doesn’t prevent copyright theft but does ensure that any copies will be traceable to a particular user. This is similar to how iTunes is DRM-free, but embeds user account information within each file purchased.
In addition to being an e-book store for the seven fantasy novels, Pottermore is also an online immersive experience for which Rowling has written extensive new material — more than 18,000 new words so far — about characters, places and objects in the series. So even if you don’t buy the e-books you can still enjoy the additional content with a printed book or on its own.
“For me, this is such a great way to give something back to Harry Potter to live on in a medium that didn’t exist when I started writing the books.”
By publishing on her own website, Rowling adds: “We can guarantee that people everywhere are getting the same experience at the same time. That was extremely appealing to me. I am lucky to have the resources to do it myself and I think this is a fantastic and unique experience that I could afford to take my time over to make this come alive. There was really no way to do it for the fans or me than just do it myself. Not every author could do this, but it’s right for Harry Potter books. The platform features a host of newly commissioned illustrations and interactive gaming elements. When you register, you get to choose a magic user name and then travel through different parts of the book, joining Hogwarts in the virtual world just as Harry does in the books.
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She is not, however, completely turning her back on hands that fed her — her publishers around the world will get a cut of e-book sales and will no doubt benefit from the “halo effect” of an uplift in print sales. In a further bold move,
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