Window Decals Of Families

Nissan Sticks QR Codes On Vehicle Window Stickers

Matt is currently working as a writer for CrunchGear. Matt Burns is a family man first and attempts to be a freelance writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is CrunchGear. He learned the... → Learn More

Car buying sucks but Nissan is trying to make it suck less by putting QR codes on vehicle window stickers. The thought is that buyers might want a little more info than the Maroni providers, and these QR codes are a direct link to Nissan. Jon Brancheau, Nissan’s VP of of Marketing calls the On Vehicle Graphics QR codes a “silent salesperson” but it’s more like a trustworthy salesperson. Amirite?

People shop for cars when its convenient for them. That doesn’t also coincide with dealership hours. This program runs on that vein and attempts to make it as easy as possible for buyers to get the info they need as quickly as possible.

The QR codes work with any smartphone QR reader app. The code will take you to an enhanced mobile site complete with videos, features, and vehicle inventory levels. Try it with the 2012 Altima QR code embedded here.

The system started rolling out on the 2012 Altima and Sentra lines but will eventually land on every product within the Nissan garage. Just scan and drive.

500 Days of Peanut: Stick Figure Families

Every Monday-Thursday morning Momma makes the hour-long commute into work, surrounded by thousands of other drivers.  Many are headed to work, like me.  Others are either driving to drop kids off at school/daycare, or are driving themselves to school.  And others just seem to be taking a morning drive, not entirely sure why all these other cars are on the road at 7:00 am!  Given the start and stop pattern of the traffic, I have a lot of time to observe the other cars and drivers...probably too much time. So many of the cars seem to have the same series of stickers covering their back windows.  I'm not sure if it is a St. Louis thing, or if it's something I've only started paying attention to since we lost you, Peanut, but I feel like I'm surrounded by these stickers and cars all the time.  What are they, you ask?  Family stick figure window decals.  Here's a sample: And, I'm never around cars that have a mom, dad, 2.5 kids plus a dog and car.  I'm always surrounded by the family with 13 children, and a herd of family pets.  It feels like they're mocking me.  "Look how many kids we successfully had - AND, they're all still alive.  And you, you 39-year old mom who put her career before her heart and family, you thought you could have your one perfect child and be safe and happy.  WRONG.  And now, well, good luck with your plan to have more kids." I hate that this is my internal voice track.  But I can't deny it, those stickers make me cry every single morning.  Why can't I enjoy the love put into those stickers?  I mean, some parent lovingly thought through the customization, placed the special order, and carefully applied it to their back window.  They didn't put it out there to taunt me or our family. So, tomorrow when I see the stickers I will try to smile and think about the love that went into creating that sticker.  I will think about another parent who read "Guess How Much I Love You" to their little boy or girl every night.  Who sent their children to sleep with the same goodnight wish I send to you every night:  I love you...to the moon and back!

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