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Kenyan Mobile phone Penetration is now over 63%..

Kenya is a developing country, yes I know you know that but how fast are we doing that. In terms of the mobile phone subscriptions and internet use, our growth is amazing.   Kenya recorded 12 per cent mobile subscription from 22.3 million recorded in the previous quarter by CCK to 24.96 million Subscribers in the second quarter of 2010-11. We are talking here about the period starting in the beginning of October 2010 to the end of December 2010… That is the highest growth that has been recorded in four years according to CCK.

Looking at that in terms of Kenyan mobile phone penetration you get some interesting percentage. Kenyan population according to 2009 census was recorded at 38.6 million people. The population growth rate is estimated at 2.69% per annum.  From that time to end of December 2010 of course some people died, while others were born. Using the above figures, approximately the population of Kenya at the end of December 2010 was around 40 million. Back to the interesting part, 24.96 million mobile phone subscribers of a population of 40 million people. That is mobile phone penetration rate of 62.4 per cent.  That was my calculation but here is the official lines from CCK

Think about it, majority of Kenyan population is made up of kids under 15 years old.  With that probably it is safe to say that every living Kenyan adult now has a mobile phone and the next growth is upto the kids. Before we get carried away, there is the issue of some people having at least two sim cards and I am not sure whether CCK took time to check the duplication aspect.

Winners and losers

In terms of market share the clear winners were OrangeKenya and Airtel Networks. Orange gained 4.5 percentage points of the market share while Airtel Network gained 1.7 percent.  The irony is while Airtel locked horns  with Safaricom fighting for the market share, the surprise winner in that was Orange Kenya.  Telkom Orange registered the highest number during the quarter under review with 972,928 new subscriptions followed by Airtel with 814,708

In the losing end Safaricom lost 6.0 percentage points of market share. Safaricom registered 736,777 new subscribers in its network between October and December 2010.  Essar Telcom aka Yu lost 0.3 percent as they added only 125,868 new subscribers to its network.

As it stand now Safaricom has 69.9 percent of market share, followed by Airtel 15.2 Percent while Orange Kenya has 8.5 percent. Last but as they say not least Yu has 6.4 percent market share.

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